Analysing your data in direst reference to the brief will result in a good quality response.

Follow these guidelines.

• Take another good look at the original brief and at your version of it.
   
• Keep this in full view whilst you work.
   
• Gather all your collected essential data in front of you in various forms.
   
• Arrange the data into the classifications which become obvious ( between three and five units).
   
• Do this by constantly referring to the brief and deciding which unit relates to which component of the brief.
   
• Discard any irrelevant information.
   
• Give each classification unit a working title.
   
• You may find the mock-up method useful.